National Taco Day is tomorrow — Tuesday, October 6 — and as longtime readers know, that's basically our Super Bowl. Since 2024 the holiday officially lives on the first Tuesday of October, which means it always lands on a Taco Tuesday. We can't think of a more fitting home for it.
This week's recap has a little bit of everything: a game plan for tomorrow, a brand-new Amplify episode, and a content calendar that is absolutely stacked for October. Grab your cafecito and let's get into it.
Taco Day tomorrow: how to show up big
Tomorrow's the day, so here are three easy moves you can still pull off: run a 'where's the best taco in town?' poll on your stories and follow up with the winner, treat your referral partners to a taco lunch and film it, or record a quick 60-second video tying the holiday back to what you do — 'everyone loves taco day; buying a home shouldn't be a mystery' energy.
And here's the part most people miss: the follow-up matters more than the post itself. A one-day engagement spike is nice, but the algorithm decides how far your next market update travels based on whether your audience showed up this week. So on Wednesday, post the poll winner. Share the lunch photos. Thank the local restaurant by name. Those small follow-ups are what turn a fun holiday post into actual reach for the content that pays the bills.
This week on Amplify: Chris Brown, the OG with Atlantic Bay Mortgage
Our latest Amplify episode dropped Thursday, October 1, and it's a good one. My guest: Chris Brown, the OG with Atlantic Bay Mortgage.
Chris and I dug into leadership and market strategies — and the big theme of the conversation was the importance of investing in both technology and people. The right tools help you scale. The right people help you last. Teams that only invest in one tend to find that out the hard way.
It's a conversation every branch manager and team lead should hear heading into Q4 planning season. You can watch the full episode on the Taco Tuesday Talks podcast page.
October is stacked — plan around it
October is one of the richest content months on the calendar, and we're only a week in. A quick rundown of what's still ahead:
Breast Cancer Awareness Month: spotlight survivors on your team (with their permission), share local resources, or wear pink on Fridays and say why. National Pizza Month: the easiest engagement post of the year — host a pizza lunch for your referral partners and film it.
World Mental Health Day is October 10, and ours is a high-stress industry — a genuine check-in post about how you protect your own headspace will land harder than another rate graphic. Fire Prevention Week runs through October 10 too, which is a natural tie-in for a community event with your local fire department.
And all month long, October celebrates Filipino-American History and Polish-American Heritage — perfect for spotlighting a team member's story. You don't need to post about all of these. Pick one or two that fit your brand and go deep.
Your marketing takeaway this week
Repurpose what you already have. One podcast episode is a full week of content: clip the best 60 seconds for reels, pull three quotes for graphics, write a short recap post, and send your email list a 'what you missed.' Chris Brown's episode alone can fuel your whole week.
And keep showing up through Q4. The lenders who stay visible while everyone else goes quiet for the holidays start January with warm conversations instead of a cold pipeline.
Want help turning your episodes and ideas into a full week of scroll-stopping content? Let's talk. Book a free strategy call through our contact form, or check out our video and podcast production services. And if you'd like to be a guest on Taco Tuesday or Amplify, we'd love to hear from you.