What a week to be a mortgage marketer. Today is National Coffee Day (September 29), Sunday is National Taco Day (October 4), and we're still celebrating Hispanic Heritage Month, which runs through October 15. Honestly, the calendar is doing half our content planning for us.
Pour yourself a cafecito, grab a taco, and let's get into this week's Taco Tuesday recap.
This week on Taco Tuesday
The big theme this week was showing up. Lenders who stay visible in Q4, while everyone else goes quiet for the holidays, start January with warm conversations instead of a cold pipeline.
The biggest takeaway: your audience doesn't need polished. They need you. A two-minute video about what you're seeing in the market beats a perfect graphic every time, because people work with people they feel like they already know.
Celebrating Hispanic Heritage Month the right way
Hispanic homebuyers are one of the fastest-growing groups of first-time buyers in the country, and this month is a chance to honor the community, not just sell to it. Spotlight Hispanic-owned businesses in your city, share stories from clients and team members who want to be featured, and make sure your resources are available in Spanish all year, not just in September.
Authenticity beats a branded graphic with a sombrero on it. Every time.
Turn National Days into easy content
National Coffee Day: host a 'coffee and questions' morning at a local cafe, or post a quick video answering one buyer question while you sip. Tag the cafe. Local businesses love sharing their shoutouts.
National Taco Day: this one is basically our Super Bowl. Treat your referral partners to lunch, run a 'where's the best taco in town?' poll, and watch the comments roll in. Engagement posts like this tell the algorithm your audience cares, so your next market update reaches more people.
Your marketing takeaway this week
Pick one holiday on this week's calendar and record one short video tied to it before Friday. Keep it under 60 seconds, add captions, and end with a clear invite: 'Thinking about buying before the new year? Send me a message.' Small, consistent, human. That's the recipe.
Want help turning your weekly ideas into scroll-stopping video? Let's talk. Book a free strategy call through our contact form, or check out our video and podcast production services. And if you want to be a guest on Taco Tuesday, we'd love to hear from you.